Where can U.S. Culture and Business Practices take me?

Combining business and liberal arts education can improve student employment prospects. Evidence from a variety of sources thus points to employers’ desire for graduates who possess the hallmarks of a liberal education combined with sound training in business practices.

  • A 2015 survey by Hart Research Associates indicates that 83% of employers thought every college student should acquire broad knowledge in the liberal arts and sciences.
  • The Association of American Colleges and Universities survey found that 74% of business and nonprofit leaders say they would recommend a twenty-first century liberal education to a young person they know in order to prepare for long-term success in today’s global economy.
  • According to a recent survey by Career Builder, 39% of employers need workers with a blend of technical skills and those skills gained from liberal arts.
  • Employer demand is also evidenced by the media reports on hiring and the qualifications of recent graduates, including Atlantic Monthly, "Why America's Business Majors are in Desperate Need of a Liberal-Arts Education," June 28, 2016; "Business and the Liberal Arts," Inside Higher Ed, October 17, 2013; "Why Top Tech CEOs Want Employees with Liberal Arts Degrees," Fast Company, August 28, 2014).

This is an extremely flexible degree in terms of jobs availability after graduation. Students can end up in many different fields, including business, law, education, technology, advertising, marketing, government, journalism, and entrepreneurship.